Rosa Ziebell

Rosa Ziebell is a seasoned Marketing Executive and General Manager who builds brands innovative products and drives growth for consumer brands across industries such as CPG, consumer tech, and D2C. Leveraging her experience at Fortune 500 companies, Rosa brings a blend of big-picture strategy, classic and modern digital marketing expertise, and P&L experience to help companies scale, revitalize, and truly connect with their target audiences.

Currently serving as a Fractional CMO, Rosa focuses on guiding healthcare, D2C, and wellness companies on their growth journeys. She played a pivotal role in scaling Eaze, an e-commerce delivery company, from a regional player to a force across California. Rosa began her career in consulting at Boston Consulting Group and brand management at The Clorox Company. She has held leadership roles at beloved brands such as AAA, Del Monte, and eDriving.

Rosa, the daughter of immigrants and a first-generation college graduate, is deeply committed to leveling the playing field for children from underprivileged and underrepresented communities through education. She found an affinity with SIE's mission and work and is proud to join this organization to advance this purpose.

Rosa obtained her B.A. from the University of California, Berkeley, and pursued her Master’s degrees from the University of Chicago and Harvard Business School. She currently resides in Oakland, California, with her husband, teenage son, and dog Milo.